Creative Director · Brand Strategist · New York
Maria
Lören20+ years shaping identity-led brands for corporations, household names, and the high-achieving women building what comes next.
Creative Director · Brand Strategist · New York
20+ years shaping identity-led brands for corporations, household names, and the high-achieving women building what comes next.
“Beauty should live in the restraint. A brand that truly fits you doesn’t shout — it resonates.”
Who She Is
Maria Lören is a Creative Director and Brand Strategist whose work sits at the intersection of visual identity, strategic positioning, and the interior life of the woman behind the brand. With 20+ years of experience spanning consumer marketing, experiential production, beauty, wellness, fashion, and lifestyle — she has shaped campaigns, identities, and brand worlds for some of the most recognized names in America.
Today, her studio — Maria Lören Designs — serves founders, executives, and creative directors who have outgrown their current brand and need a precision eye to rebuild what no longer fits. And through House of Lören, her 90-day private residency, she works intimately with high-achieving women reclaiming the clarity and creative authority that years of overperforming quietly eroded.
She is a Board Member and Strategic Partner with Top 100 Powerful Black Women, and the creator of Matria — a postpartum hospital partnership program born from her own experience as a mother of four.
20+ years in creative direction, brand identity, and campaign development across consumer, nonprofit, luxury, and media sectors
Founder — House of Lören, a 90-day private residency for high-achieving women
Board Member & Strategic Partner — Top 100 Powerful Black Women
Member — Nasdaq Milestone Circle, a network of visionary women entrepreneurs
Media Partner — Irie Jam Radio
The Work
Studio Practice
Creative direction, brand identity, visual storytelling, and campaign development for founders, executives, and organizations who need their brand to finally match who they've become. Fractional Creative Director engagements and consulting available.
marialorendesigns.comPrivate Residency
A 90-day intimate residency for high-achieving women — founders, executives, coaches, creatives — who are quietly carrying the weight of a brand and a life that no longer fully fits. Seven rooms. One return to yourself.
Explore the Residency1:1 Session
A 90-minute private brand recalibration for the woman who knows something is off but can’t name it yet. Your full brand world assessed. Your Clarity Map™ delivered within 48 hours. Three sessions available per month.
Reserve a SessionBrand & Client Experience
Selected brands and organizations supported through creative direction, campaign development, visual storytelling, design systems, photo direction, print, digital, social, and brand execution.
Consumer & Retail
Beauty, Wellness & Lifestyle
Publishing, Media & Events
Nonprofit, Education & Community
Luxury, Hospitality & Destination
Affiliations & Partnerships
Top 100 Powerful Black Women
Board Member · Strategic Partner
Nasdaq Milestone Circle
Member · Visionary Women Entrepreneurs Network
Irie Jam Radio
Media Partner
Work With Maria
Whether you need a full brand recalibration, a strategic creative partner, or a private session to finally name what’s off — this is where we begin.